Young consumers not only enjoy driving, but they also see their vehicle as a reflection of their identity. Among young vehicle drivers who purchase a new vehicle, 33% say they “completely agree” that they like their vehicle to stand out from the crowd. Additionally, 27% of young drivers say they “completely agree” they want to equip their vehicle with options and features to personalize it.
Tag: new vehicle sales
The U.S. auto industry’s new-vehicle sales in 2014 are expected to hit their highest level since 2006, due largely to pent-up demand as consumers continue to replace aging cars and trucks. A new forecast from Edmunds.com predicts that sales in 2014 will hit 16.4 million, up from an estimated 15.5 million the firm expected in 2013. The 2014 prediction is the highest total since 16.5 million vehicles were sold in 2006.