Tag: news sites

Think Newspaper Ads are Useless? Think Again!

Print is dead. Well, not quite, but it is def­i­nite­ly in decline. Accord­ing to a study by Pew Research Cen­ter, the cir­cu­la­tion of U.S. dai­ly news­pa­pers has fall­en to less than 30 mil­lion since newspaper’s peak in the 90s and ear­ly 80s. But that’s print cir­cu­la­tion.

Americans Believe Fake News is a Bigger Problem than Violent Crime

"Many Amer­i­cans say the cre­ation and spread of made-up news and infor­ma­tion is caus­ing sig­nif­i­cant harm to the nation and needs to be stopped, accord­ing to a new Pew Research Cen­ter sur­vey of 6,127 U.S. adults."

Marketers to Reach News Readers via Mobile Devices

News­pa­per pub­lish­ers have been hop­ing to increase their rev­enue streams with addi­tion­al dig­i­tal adver­tis­ing. Some of this adver­tis­ing will like­ly come through sales made for dis­play on mobile devices like tablets. The lat­est research shows that more con­sumers are read­ing the news on their tablets and they make excel­lent can­di­dates for dig­i­tal mar­ket­ing.

Digital News Sites to Increase Ad Revenue Through Targeting

Most indus­try experts agree that lega­cy media com­pa­nies, espe­cial­ly those that deliv­er news to con­sumers, are find­ing it dif­fi­cult to tran­si­tion ad rev­enue streams from tra­di­tion­al to dig­i­tal plat­forms. Researchers point to 2 key prob­lems news orga­ni­za­tions are wrestling with as dis­in­ter­me­di­a­tion in the mar­ket­place con­tin­ues – a loss of adver­tis­ers that used to pro­mote their prod­ucts and ser­vices in old media and a fail­ure to effec­tive­ly use new tech­nol­o­gy.