Tag: news

Americans Believe Fake News is a Bigger Problem than Violent Crime

"Many Amer­i­cans say the cre­ation and spread of made-up news and infor­ma­tion is caus­ing sig­nif­i­cant harm to the nation and needs to be stopped, accord­ing to a new Pew Research Cen­ter sur­vey of 6,127 U.S. adults."

Where are Millennials Getting Their News?

Is your client tar­get­ing mil­len­ni­als using TV adver­tise­ments dur­ing dai­ly news broad­casts? If so, their out­reach attempt needs improve­ment.

Most Americans Trust Local News More Than National

News report­ed by local TV sta­tions and news­pa­pers is trust­ed by about 75% of Amer­i­cans. Specif­i­cal­ly, 76% trust local TV and 73% have con­fi­dence in local news­pa­pers.

Where Will Americans be Watching Their 81 Minutes of Video per Day?

Your clients’ ads can reach con­sumers who will be watch­ing 81 min­utes of video every day in 2019.

Do Your Clients Know the Personal Prime Time Schedules of Their Customers?

Your clients might be won­der­ing if they should push ads through spe­cif­ic media for­mats at spe­cif­ic times. Here’s what an IAB study has to say on this top­ic.

Rise in Online News Consumption to Threaten TV Ad Dollars

U.S. con­sumers want to know what’s hap­pen­ing in the news. Whether it’s a sto­ry about the war, the lat­est bud­get cri­sis or a nat­ur­al dis­as­ter, peo­ple are pay­ing atten­tion. But they are access­ing vary­ing chan­nels to get the news and media com­pa­nies should watch the chang­ing trends because ad dol­lars could be impact­ed.

Consumer Willingness to Pay for Online News Gradually Increasing

Media space providers have long hoped that some­thing would come along to entice con­sumers to pay for the news they used to read in the print­ed news­pa­per. Ever since news and oth­er infor­ma­tion became freely avail­able on the Inter­net, con­sumers have been migrat­ing there. Indus­try watch­ers had pre­dict­ed that a larg­er num­ber of con­sumers would be will­ing to pay for news they access on their tablets because that expe­ri­ence is vast­ly improved over the typ­i­cal mobile or desk­top inter­ac­tion but new research shows this shift will take a while.

More Marketers May Vie for News Media Placement

Are more con­sumers tun­ing into news reports these days? Or are they watch­ing enter­tain­ment that’s pack­aged as news? Either way, the results of the most recent report from the Pew Research Cen­ter for the Peo­ple & the Press indi­cate that mar­keters would do well to buy media time dur­ing news reports to increase their chances of cap­tur­ing con­sumer atten­tion.