Tag: news

Americans Believe Fake News is a Bigger Problem than Violent Crime

"Many Americans say the creation and spread of made-up news and information is causing significant harm to the nation and needs to be stopped, according to a new Pew Research Center survey of 6,127 U.S. adults."

Where are Millennials Getting Their News?

Is your client targeting millennials using TV advertisements during daily news broadcasts? If so, their outreach attempt needs improvement.

Most Americans Trust Local News More Than National

News reported by local TV stations and newspapers is trusted by about 75% of Americans. Specifically, 76% trust local TV and 73% have confidence in local newspapers.

Where Will Americans be Watching Their 81 Minutes of Video per Day?

Your clients’ ads can reach consumers who will be watching 81 minutes of video every day in 2019.

Do Your Clients Know the Personal Prime Time Schedules of Their Customers?

Your clients might be wondering if they should push ads through specific media formats at specific times. Here’s what an IAB study has to say on this topic.

Rise in Online News Consumption to Threaten TV Ad Dollars

U.S. consumers want to know what’s happening in the news. Whether it’s a story about the war, the latest budget crisis or a natural disaster, people are paying attention. But they are accessing varying channels to get the news and media companies should watch the changing trends because ad dollars could be impacted.

Consumer Willingness to Pay for Online News Gradually Increasing

Media space providers have long hoped that something would come along to entice consumers to pay for the news they used to read in the printed newspaper. Ever since news and other information became freely available on the Internet, consumers have been migrating there. Industry watchers had predicted that a larger number of consumers would be willing to pay for news they access on their tablets because that experience is vastly improved over the typical mobile or desktop interaction but new research shows this shift will take a while.

More Marketers May Vie for News Media Placement

Are more consumers tuning into news reports these days? Or are they watching entertainment that’s packaged as news? Either way, the results of the most recent report from the Pew Research Center for the People & the Press indicate that marketers would do well to buy media time during news reports to increase their chances of capturing consumer attention.