Print is dead. Well, not quite, but it is definitely in decline. According to a study by Pew Research Center, the circulation of U.S. daily newspapers has fallen to less than 30 million since newspaper’s peak in the 90s and early 80s. But that’s print circulation.
Senior Multimedia Account Executive Dawn Bell recently took a very small account at the Daily Messenger to big-spender status in Clifton Springs, NY. When she found out her manufactured home dealer/park needed to sell some hard-to-sell vacancies, she put her 22 years of media sales experience to work for them.
SalesFuel®’s data and research tools now fuel sales at all major newspaper companies in the U.S. SalesFuel is pleased to announce their expanded relationship with Digital First Media, who has secured a corporate subscription to SalesFuel’s AdMall PRO product. AdMall is the sales intelligence leader for local media & digital marketing used by more than
Are small and medium-sized businesses (SMBs) still interested in buying ad space in traditional media? Research from BIA/Kelsey’s Local Commerce Monitor shows that the answer to this question is yes and that newspaper and direct mail are the most popular traditional formats for SMBs though digital formats are increasingly popular with SMBs. BIA/Kelsey analysts note that SMB reliance on the older formats may continue to fall though because the ROI numbers don’t support continued investment.
When Warren Buffet makes an investment, people tend to notice. Last week, he shared his newspaper investing philosophy with his shareholders. Buffett believes he’s onto something and his strategy might lead more newspaper publishers to change their ways in order to increase both readership and marketing revenue.
Newspaper publishers are facing multiple challenges to their revenue streams. The auto industry and classified ad revenues have been shifting online. Now there’s word that another steady revenue source, public notices for state and local government agencies, is under fire.
There’s little doubt that online job services have made a serious dent in the traditional classified section of many newspapers. But not everyone goes online to find a job. And companies looking to fill positions in specific industries would do well to continue listing their openings in the local newspaper.