Tag: nielsen

Out-of-Home Rules as Driver of Online Search

As Kan­tar Mill­ward­Brown research shows, what con­sumers see in one for­mat should be rein­forced in anoth­er for­mat. When that hap­pens, con­sumers' increased engage­ment leads to high­er rev­enue.

Print Circulars to Remain Core Marketing Format

Smart­phone screens may be cap­tur­ing the atten­tion of more con­sumers, but print­ed cir­cu­lars still bring shop­pers through the doors of tra­di­tion­al stores. Nielsen researchers con­clude that up to 80% of U.S. house­holds rely on this old-school mar­ket­ing tool to plan their shop­ping trips.

Automakers, Media Publishers Remain Top Advertisers

Most major com­pa­nies that reg­u­lar­ly issue reports on ad indus­try spend­ing have pre­dict­ed a mod­er­ate increase this year fol­lowed by a more sig­nif­i­cant gain for 2014. On a glob­al basis, some regions will be stronger per­form­ers than oth­ers. Nielsen high­lights these trends along with which indus­tries are spend­ing more, and which media for­mats are gain­ing, in its most recent Glob­al AdView Pulse report.