Marketers see the impact that out-of-home advertising brings to the bottom line. That’s why they boosted spending to the format’s highest growth rate in over a decade.
Which media format is practically guaranteed to catch consumers’ attention as they slog between work and the office? Out-of-home.
Advertisers took advantage of the outdoor season in Q2 and increased their out-of-home media buying in a big way. The OAAA pegs the marketer spending at $2.49 billion.
Out-of-home ad formats continue to perform for marketers. But, could those transit signs and billboards be doing even more for your clients’ bottom lines?
Whether it’s a billboard on the side of the road, or the screen in the movie theater, ads in these environments are memorable. That’s one reason advertisers continue to increase the budgets they allocate for all forms of out-of-home marketing.