"While back-to-school season is already top-of-mind in some areas of the U.S., summertime also represents the height of moving season (May — September), and both factors influence sales of office supplies."
Tag: office supplies
The e‑commerce channel, which established itself in 2010 as a viable channel for U.S. retail office and school supplies, had a strong second half of the year due in part to back-to-school and holiday sales, according to new research by The NPD Group. During the recession in 2009, many consumers and small businesses shifted out of the office super store and e‑commerce channels and into mass/drug to save money. However, as the economy rebounded in 2010, sales shifted back to office super stores and e‑commerce, according to Perry James, president of NPD's office supplies and non-games software group. "Retailers, who sell both through brick and mortar and online, need to determine how they manage and differentiate both of these channels in order to maximize profits."
As computing became ubiquitous, office efficiency was projected to cause the death of real world documents, paper and related supplies. In reality, the demand for specific products has shifted. Nielsen trend data indicates that consumers and businesses spent nearly $325 million on printer inkjet and toner cartridges (excluding WalMart) last year. This volume represented a 4% increase from the previous year.