“The Olympic Games return to the international stage this August in Rio de Janeiro, and 76% of the world’s population is expected to tune in on television,” Laurie Petersen writes. “Of those 3.6 billion global viewers, 85% will be on additional devices while watching. The prevalence of second screens will make the upcoming 2016 Summer Olympics the most watched and talked-about Games on social media yet.”
Tag: Olympic sports fans
Mark Burns asked for trends and hot topics to follow in the sports industry as well as for predictions about the different niches within sports for 2016 in Forbes. One hundred-plus professionals weighed in with their thoughts across 13 categories, including mobile/technology, legal, business, media, virtual reality, social/digital and others. Participants were asked to give five to 10 sentences.