Tag: online advertising purchasers

SMBS Take Note: Online Advertising to Overtake TV Advertising Next Year

“PwC has issued its latest annual Entertainment & Media Outlook report, containing projections for online and offline media advertising markets through 2020. The outlook for traditional media advertising is similar to previous forecasts in that TV and out-of-home advertising have the healthiest futures, while the outlook for print (at least in print format) is dim. As consumer behavior shifts online, so will advertiser spending, with some interesting milestones expected to take place during the forecast period.”

Online Advertising Purchasers: CMOs Focus on Customer Journeys

57% of CMOs expect marketing budgets to increase during the next 2-3 years. Chief marketing officers and top marketing executives are shifting budgets toward customer retention and advocacy, according to research from The CMO Club. Conducted in collaboration with IBM, the study also shows that CMOs are increasing their budgets and allocating a greater portion of these investments across the entire customer journey rather than individual channels.