Think about the last time you bought something for yourself. After doing some initial research yourself, you probably asked some friends if they’ve had any experience with the product or service you were considering. Their answers were probably a make-or-break for your decision, right?
Tag: online customer reviews
In my earlier blog post today, I mentioned that more online retailers are improving their customer ratings and review pages in time for the holiday season. The data came from the BigResearch survey carried out for Shop.org. Several other studies published this year are pointing to the growing importance of consumer feedback.