If you’re selling media space and services to retailers, the most recent reports might leave you feeling a bit spooked. Companies continue to close stores and the industry is shifting.
Tag: online sales
The latest Survey of Advertising and Marketing from BIA Advisory Services reveals that 37% of retail small and medium-sized businesses earn half of their revenue from their online efforts.
Sales made through mobile phones and tablets are just beginning to have an impact on e‑commerce, however, those transactions are expected to reach $293 billion by 2018, or approximately 54% of all online sales. Tablets are expected to drive $219 billion of those purchases, and smartphones $74 billion. And by the end of this year, combined tablet and mobile sales are expected to total $114 billion, powered by media products, clothing and consumer electronics.
Retail industry sales for 2014 are projected to increase 4.1%, up from the preliminary 3.7% growth seen in 2013. According to a new economic forecast from the National Retail Federation (NRF), online sales in 2014 are expected to grow between 9 and 12%. The housing sector is expected to continue to improve in 2014, and stronger household and business confidence should spur more consumer spending overall.
Retailers are expecting a mobile Christmas this holiday season. New research has found that retailers are cautiously optimistic, with 60% forecasting growth in excess of 10% for 2013 online holiday season revenue, in line with industry forecasts. Not surprisingly, retailers expect mobile to play an increased role in driving sales with minimal contributions from social media.