Tag: online shopping

Online Shoppers Have List of Wants for Holiday Shopping

A new eHoliday study reveals what is most important to consumers when considering online shopping for the holidays. The eHoliday 2012 study ranks items on a scale of 1 (not at all important) to 5 (very important). The ability to see the shopping cart total prior to checkout and guaranteed on-time delivery are at the top of the list.

Retailers to Join Online Marketplaces that Offer Best Marketing and Logistical Support

Many traditional retailers realize they must sell through more than one channel to maximize their revenue. In the rush to join and promote themselves on online marketplaces, some retailers have overlooked important details. They may need to improve their online presence and market their improvements to customers.

Nearly A Third of Consumers to Shop Online this Holiday Season

According to a new survey from RetailMeNot​.com, more than 7 in 10 consumers (71%) have a dismal view of the economy, and 1 in 4 are worried about being able to make all the necessary purchases in the coming months. Two key findings of note — nearly a third of consumers (31%) intend to do their holiday shopping online in 2012. Secondly, 39% of consumers start their holiday shopping before November.

Nearly A Third of Consumers to Shop Online this Holiday Season

According to a new survey from RetailMeNot​.com, more than 7 in 10 consumers (71%) have a dismal view of the economy, and 1 in 4 are worried about being able to make all the necessary purchases in the coming months. Two key findings of note — nearly a third of consumers (31%) intend to do their holiday shopping online in 2012. Secondly, 39% of consumers start their holiday shopping before November.

Best Time for Online Retail Shopping Depends on the Day of the Week

Although online retail sales typically slump during the summer, shoppers occasionally spend big bucks; it may just depend on the day of the week. According to New York-based SumAll, during the summer months, shoppers are the most likely to buy expensive items on Mondays. Summer online retail sales peak at the end of August, primarily due to Back to School shopping.

More Shoppers Seeking Online Coupons

Marc Braunstein, co-founder and CEO of ShopAtHome​.com, calls consumers creatures of habit. It that is true, we can use the data he provides on his customers to determine when and where consumers are shopping for coupons online. This data can help marketers determine when to release their online promotions.

Online Shoppers Are Savvy and Confident, Expect Better Deals

As E‑retailers continue to take market share from bricks-and-mortar competitors, they have good reason to feel confident about their position in the retail world. But online shoppers are more confident, too, meaning merchants need to deliver better deals and service, as well as master the in's and out's of social media. Retailers are working hard to tailor shopping for a variety of web-enabled devices, increasingly blurring the boundaries between physical stores and the web.

Boomers Still More Likely Than Gen Y to Purchase Health, Beauty, Food, and Beverage Products Online

Shoppers ages 50–54 lead the charge when it comes to purchasing health and beauty products online (52%), and shoppers ages 45–49 are purchasing more food and beverage products online (29%) than any other age group, according to a new study by The Integer Group and M/A/R/C Research. "The flexibility and simplicity of shopping online becomes even more appealing the busier people get," said Randy Wahl, executive vice president, M/A/R/C Research.

CPG Marketers to Segment Online Shoppers

Last month, I highlighted a report from Nielsen about how more CPG manufacturers are marketing and selling directly to consumers, often online. Additional data from Catapult Marketing explains which consumers are purchasing CPG online and how marketers can successfully increase sales.

Teens Slowly Increasing Online Shopping, Continue to Be Influenced by Internet

The internet ranks second among teens as an influence on purchase decisions, besting other types of media such as TV or movies. But while the internet may be a big influencer, it’s far from teens’ preferred shopping channel. About three in 10 teens said they liked shopping at specialty stores best, followed by shopping at major chains and discount stores. Just 11% of teens favored online shopping. Among average-income teens, online shopping experienced only slight growth since fall 2010, although upper-income teens are taking to e‑commerce in somewhat larger numbers. Factors that hinder more teens from buying online, include lack of access to payment methods like credit cards as well as a preference for the social experience of going to the mall.

Boomers' Online Shopping Outpaces Gen Y for Health, Beauty, Food, Beverage Products

Despite shopping in general being down, online shopping has increased. According to new data from The Checkout (a newsletter that compiles data from the ongoing shopper experience study currently underway by The Integer Group and M/A/R/C Research) 73% of shoppers who are buying more online are NOT shopping more — they are just shopping differently. While younger generations (18–24 year-olds) appear more comfortable shopping online, they continue to stick with 'safe' purchases in categories that historically, are purchased online (electronics, clothing, books and music). The surprise comes from the boomer shopper segment. When considering the somewhat newer CPG online shopping world (health, beauty, food, beverage), it's the older shoppers making these purchases.

More Consumers Plan to Shop Online for Valentine's Day 2011

A new quarterly index developed by eBillme and conducted by Javelin Strategy & Research finds that 19% of shoppers will spend more on Valentine's Day this year, a seven percent increase from 2010. Of the consumers polled, the index revealed 32% of shoppers will purchase Valentine's Day gifts online, a nine percent increase from 2010. According to Marwan Forzley, president and CEO of eBillme, "Retailers are coming off one of the best holiday shopping seasons in several years, and it looks like the spending will continue for another quarter. Our index paints a very optimistic picture for the e‑commerce sector with increases in shoppers and sales projected for the quarter." In addition, the index reveals that 47% of shoppers remain uncertain about what to purchase for Valentine’s Day, representing an opportunity for retailers to win these sales.

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