It's time to get your clients' ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers' attention for 118% longer than digital).
Tag: online video ads
Your clients may think that pre/mid/post-roll video ads are the best video advertising route they can take, but 7% more media decision-makers are increasing branded video spend instead.
Consumers interest in digital video is driving rapid growth in this entertainment platform. Original scripted dramas are showing on pure-play channels and YouTube has just announced its first Music Awards Show to be headlined by Lady Gaga. Advertisers are realizing that an increasing part of the consumer’s media day is spent on online video and they’re bumping up the numbers of ads being served. eMarketer recently compiled statistics on video ad viewing which marketers can use to guide their decision-making process on how to invest in this format.
Analysts expect a drop every year from December to January with respect to ad activity, especially for the number of online video ads served. This year was no exception. But, since then, the number of online video ads viewed has jumped sharply, indicating the importance of this format for marketers.