On average, local small- and medium-sized businesses spend thousands more on broadcast and cable TV advertisements than on online ads every year.
Tag: online video advertising
Why Your Clients Shouldn’t Be Overlooking the Power of Direct Mail
It’s time to get your clients’ ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers’ attention for 118% longer than digital).
Move Over, Pre-Roll Video Ads; It’s Time for Branded Video
Your clients may think that pre/mid/post-roll video ads are the best video advertising route they can take, but 7% more media decision-makers are increasing branded video spend instead.
Driving B2B Sales Using Mobile
The media format driving and/or influencing approximately 42% of the revenue of B2B companies is probably within arms’ reach of you as we speak. Are you utilizing it?
How Paid Social Ads and Other Digital Advertising Go Hand-in-Hand
Social media brings together a number of different forms of digital media that can be used outside of social media as well.
Video is Not Only Alive, It’s Thriving!
92% of those surveyed view video marketing’s importance as being on the rise. And that’s not an opinion that’s only relevant to this year.
Online TV Show Audience Open to More Ads
Consumers often grumble about the number of ads on a typical TV show. And many have purchased DVR technology to allow them to watch shows without the ads. Other consumers are watching TV shows online. They are likely to encounter advertising in this format as well, though significantly less than what they see on TV. And attitudes on this topic vary according to age.
