Tag: online video game players

Yes, There are More Digital Ways to Advertise to Millennials

Since Nintendo debuted the first console in 1985, video games have taken America by storm and can now be played pretty much anywhere now that they’ve expanded from consoles and computers to mobile devices. This is great for the 67% of millennials who never outgrew their childhood gaming habits and play games monthly. But what good is that for advertisers who are targeting millennials, but aren’t selling video games?

37% of U.S. Adults Download Mobile Game Apps

Video games are capturing an increasing portion of consumers’ free time. As more content is being made available in the form of apps, consumers are also shifting from console-based to mobile-based video games. A new IAB analysis of Prosper Insight Data highlights the characteristics of the mobile-based video gaming audience.