More internet users are sharing photos and videos online. A new study by the Pew Research Center’s Internet Project shows that 54% of internet users have posted original photos or videos to websites and 47% share photos or videos they found elsewhere online. The mobile landscape has also added to photo- and video-sharing, with apps such as Snapchat and Instagram.
Depending on which forecast you believe, digital ad spending could amount to 20% of all U.S. advertising by 2016. Which companies stand to make the most in this transition? It’s worth taking a close look at the numbers eMarketer recently compiled on this topic to get an idea of the challenge ahead for traditional media companies.
For many online retailers, it’s beginning to look a lot like Christmas. Online marketing campaigns must be mapped out through the end of the year to optimize the use of the remaining ad budget and generate sales. One critical component of any successful online campaign is paid search.
As consumers increasingly watch video on the go, marketers must determine how to allocate their ad budgets across mediums. Part of this determination is made on the basis of audience information provided by media companies. Audience measurement is undergoing a vast change as media companies account for the types of viewers that are consuming their content through specific mediums.
Marketers have long been worried about the erosion of their audience as consumers spend more time simultaneously watching TV, computers and mobile phones. New research shows that consumers enjoy having more than one data stream coming at them. But the news isn’t all bad for TV marketers who engage in cross-platform promotions.
For many U.S. students, moving out of their parents’ homes and onto a college campus is an expensive rite of passage. But with the economic recovery stalling and the cost of higher education increasing, some colleges are promoting a less costly way to obtain a 4‑year or Master’s degree. One of the latest programs being marketed by for-profit colleges is the online study option.
The July Ad-ology Marketing Forecast includes exclusive data on used car buyers, plus smartphones+online marketing and trends in fast casual promotions. The Ad-ology Marketing Forecast video briefing is designed for strategic marketers: Ad agencies, in-house marketers, media buyers+sellers, business owners. Every month it features industry forecasts and trends from a variety of top sources, plus exclusive data from Ad-ology Research.
Could the boom in daily deal/social media marketing at the local level be contributing to the demise of more traditional, established media formats? New projections from Borrell Associates on yellow page and direct mail ad spending are sharply negative and the shift to interactive formats may be a big factor. But the news regarding the local ad market isn’t all bad.
Online retailers were not hurt as much as traditional retailers during the Great Recession. And as the economy continues to recover, businesses in the online sector are looking for an improved holiday season this year. A recently published survey by Shop.org reinforces what similar surveys have found regarding shoppers and planned expenditures for 2010.
The types of websites consumers turn to for health-and-wellness information and the reasons they go online for such information are greatly influenced by the stage of the condition they are experiencing and varies by ailment type, age and gender, according to new research by Kantar Media. According to the new data, the primary reason for going online for health information was to gain general knowledge about a condition (71%), followed by researching symptoms that either the individual or someone else was experiencing (59%). A healthcare professional recommendation makes a health website trustworthy, say 56% of respondents, followed by 46% who said the inclusion of academic articles or scientific research does, and 39% who said having information that is easy to understand does.
As marketers consider their media mix, they often allocate the largest percentage of spending to TV. Is this strategy still valid? A study by SAY Media, which focused on TV viewing, points to the growth of a new demographic segment it calls the Off the Grid group. SAY Media believes that consumer behavior is rapidly changing and marketers must change their ad strategies to stay relevant.
Marketers who want to reach consumers where they are spending the most time have known for a while that the Internet is the place to be. It turns out that having an Internet presence is especially important for marketers who want to target older consumers as well. One survey shows that women between the ages 18 to 34 feel so connected to the rest of the world, they fall asleep on occasion while holding their PDAs or check Facebook right away every day. But a look at the numbers of consumers who say they’d feel disconnected if they didn’t have access to a smartphone or netbook tells a bigger story.