According to the latest ChangeWave survey of business professionals between the ages of 45 and 63 on TV viewing habits vs. home Internet usage, these Boomers spend more free time online than they do watching traditional TV. And, by a five-to-one margin, the amount of traditional TV Boomers are watching versus a year ago is decreasing.
Internet advertising in the United States should decline at a slower rate in the months ahead with "real growth" not expected again until mid-2010, according to IDC's yet-to-be-released Worldwide and U.S. Internet Ad Spend Report 2Q09.
A recent survey conducted by the Pew Research Center's Internet & American Life Project asked respondents whether they had used a variety of devices — laptops, cell phones, game consoles, and more — to go online using a wireless network. An increasing number — altogether, 56% of Americans — said they have at some point used wireless means for online access.