With email being such a popular advertising medium, there have been many discussions about best practices for subject lines and the timing of delivery. However, many of those are just opinions with no research backing.
Not all salespeople are great writers. But with email correspondence being as necessary as it is today, you can’t afford to send sub-par emails to your clients and potential clients. According to SellingPower’s Alexander Slichnyl, here are the components you need to make successful emails.
Is your client considering cutting the ad dollars their spending on email or dropping the medium altogether? Stop them. Stop them right now.