“Generation Z, those born 1997 to present, has the potential to take demand for “real” unadulterated food to new heights, finds a new report from The NPD Group, a leading global information company. Raised by Gen X parents, Gen Zs have higher consumption rates of organic foods and beverages than any other group, and they were taught at a young age the value of food in terms of function and nutrition and not just how it tastes.”
Tag: organic foods
Far outpacing growth in conventional groceries, U.S. retail sales of natural and organic foods and beverages rose to nearly $39 billion in 2010, an increase of 9% over the previous year, and 63% higher than sales five years earlier, according to a new report by Packaged Facts. The next several years are forecast to experience even greater growth. Packaged Facts projects 2011 will serve as a jump-start for the market as sales ultimately increase by a dramatic 45% by the end of the year.
Whole Foods Market recently announced results from its annual Food Shopping Trends Tracker survey conducted online by Harris Interactive, which found that organic foods are making a larger impact in consumers’ shopping choices in 2010. While about three out of four adults continue to purchase natural and/or organic foods (75% in ’10 and 73% ’09), the number of organic products found in their grocery basket has increased. Notably, 27% of adults say that natural and/or organic foods comprise more than a quarter of their total food purchases this year, up from just 20% a year ago. Most adults say current food prices continue to impact how they shop for groceries (84%), and the economy has impacted their cooking and eating habits (77%).