According to Mintel’s latest report on green living, the environment remains a concern for the majority of Americans. More than one-third (35%) of survey respondents say they would pay more for ‘environmentally friendly’ products. Only 21% of organic food buyers have cut down or eliminated organic purchasing, while 20% have switched to less expensive organic options. Meanwhile, nearly half (48%) are buying as much or more organic food than before the recession. This suggests that organic food is a core lifestyle element for many people who may make cuts in other areas of their budget before they will turn away from organics. Furthermore, the personal care products segment is poised to resume rapid growth once consumer spending begins to recover from the current downturn.
Tag: Organic products
Parents’ primary motivation in purchasing organic products is health related. Some 55% of parents who buy organic do so because they believe them to be “healthier for me and for my children,” according to the Organic Trade Association. New parents, in particular, are increasingly finding that their newborn serves as the impetus to go organic. They begin to serve it as the child’s first meal and gradually increase their commitment as the child grows.