“Generation Z, those born 1997 to present, has the potential to take demand for “real” unadulterated food to new heights, finds a new report from The NPD Group, a leading global information company. Raised by Gen X parents, Gen Zs have higher consumption rates of organic foods and beverages than any other group, and they were taught at a young age the value of food in terms of function and nutrition and not just how it tastes.”
Tag: organic shoppers
Natural Grocers talked to a panel of the company’s category managers, nutrition experts, and editorial staff to find out what trends to expect in nutrition and health for the upcoming year. Here are their predictions for the top 10 nutrition trends.