Consumers are no longer turning to only one form of TV to meet their needs. With all the video services available to the public now, TV advertisers have to stay on top of viewing trends in order to get their ads viewed.
Tag: OTT TV
As consumers spend more time viewing OTT TV, are marketers following? If you’re selling TV media, it’s reasonable to wonder just how much ad money is going to be funneled to the new services and channels that keep popping up.