Tag: out-of-home marketing

Are Your Clients Targeting OOH TV Viewers? Should They Be?

Entertainment programming isn’t just something Americans watch at home while putting their feet up after a long day of work. According to Nielsen, consumers tend to watch these shows at all times of the day, no matter where they may be.

Digital Out-of-Home Alternative Advertising Forecasted to Expand

Digital out-of-home advertising totaled $2.43 billion in 2008. PQ Media predicts that this figure will rise via a 12.9% compound annual growth rate during the next 4 years. Many advertisers think of traditional billboards as standard out-of-home marketing but digital technology has changed the industry. Alternative out-of-home advertising includes a wide range of forms such as video screens, digital displays and ambient advertising.