Entertainment programming isn’t just something Americans watch at home while putting their feet up after a long day of work. According to Nielsen, consumers tend to watch these shows at all times of the day, no matter where they may be.
Tag: out of home
Fake news is something most Americans are cautious of, especially nowadays. With so many news sources to choose from, which ones do consumers continue to turn to for what they feel are the most trustworthy news updates?
“Younger consumers, typically millennials, are always on the go; from visiting family to working out to connecting with colleagues at happy hour. While they live busy lifestyles, Nielsen reports they also like to stay connected to what’s happening with their favorite sports teams. And that means these highly engaged viewers look for ways to stay connected to the latest scores and catch a game regardless of where they are.”
Advertisers took advantage of the outdoor season in Q2 and increased their out-of-home media buying in a big way. The OAAA pegs the marketer spending at $2.49 billion.
We’ve watched mobile advertising overcome desktop and laptop advertising spend, but this year, it’s going after TV’s ad spending.
Your clients may get more return from their marketing investments if they use digital in conjunction with out-of-home advertising. Writing for MarketingProfs, Paul Inman explains this reasoning.
Consumers are paying attention to all things digital these days. This includes noticing digital out-of-home (DOOH) signs. Marketers have begun to realize that promotions on digital out-of-home signs are having an impact and PQ Media analysts are predicting that industry operators will be able to increase their sales of this digital inventory by 14.2% compound annual growth rate (CAGR) between now and 2017.
Out-of-home (OOH) ad spending continues to perform well this year. During the first 6 months of 2013, advertisers paid more than $3.7 billion to have their ads seen on billboards, street furniture and transit locations and in cinemas. The industry trade association, the Outdoor Advertising Association of America, points out that growth in the format has been steady since 2010 and is expected to continue.
Several major research shops have pointed to a slowing revenue picture for the ad industry in 2012. However, the out-of-home channel is continuing to grow. To explain the growth, industry experts point to the effectiveness of the channel as well as heavily-contested political elections.
Marketers know that consumers who possess smartphones make for an always-on target audience. But, not all consumers have smartphones yet. And, some marketers need to make an extra impression on consumers, especially when they are away from home.
Out of home advertising seems to be continuing the strong recovery it started shortly after the economy pulled out of recession. In reporting the year-end figures for 2011, industry officials noted that the format has been growing for the past 7 quarters. In addition, officials at the Outdoor Advertising Association of America (OAAA) say 2012 should be a positive year.
After the downturn in ad spending by key industries such as automotive and financial services during the recession, the outdoor market is making a strong comeback. New technology and formats in this sector are attracting marketers who are looking for the best way to snag consumer attention. The latest forecasts from Global Industry Analysts (GIA) predict worldwide outdoor ad spending of $43.8 billion by 2017.