Tag: outdoor spot tv

Who to Target with TV Ads during News Programming

Fake news is something most Americans are cautious of, especially nowadays. With so many news sources to choose from, which ones do consumers continue to turn to for what they feel are the most trustworthy news updates?

Effectiveness of 15 Second Spots in Outdoor Advertising

Video capability continues to expand its reach to more out-of-home locations and consumers are increasingly viewing short videos in locations such as gas pumps. But are these short videos effective?