As more consumers adopt over-the-top (OTT) viewing, the more they’ll consume digital video via mobile devices, reports Ooyala.
Tag: over the top
Last month, I described how one interactive TV (ITV) venture, Canoe, is tackling technical challenges to roll out its offerings to cable TV operators. The overall concept, dubbed over the top (OTT) is all about displaying content over the top of traditional TV programming. New technology is now making it possible for local TV stations to enhance their revenue streams using OTT through a variety of ways. This media format could eventually reach a value of $5 billion according to Parks Associates.