Tag: parents of teenagers

Gen Z Heavily Influences Their Parents' Spending

If your clients are only looking to the future when planning Gen Z targeting campaigns, they’re overlooking the buying power these (mostly) teens and pre-teens have right now.

Teens are Primping, Grooming Before Video Chatting with Friends

In the not so distant past, video phones were merely a cool, fictional gadget you might see on an episode of The Jetsons or Star Trek. Today, however, making a video call is as simple as selecting Facebook Messenger, FaceTime, Skype, Google Duo, or one of the many other apps that facilitate a virtual face-to-face.

Fashion Spend Up for Affluent Teens

Teenagers want more denim, more Netflix and YouTube; but less handbags and less broadcast media, according to a survey of 9,400 teens. Piper Jaffray Companies completed its 30th semi-annual Taking Stock With Teens research survey, which highlights spending trends and brand preferences amongst 9,400 U.S. teens across 46 states.

Cyberbullying Linked to Depression in Teens

The median percentage of children and adolescents who reported being bullied online was 23% and there appears to be a consistent relationship between cyberbullying and reports of depression in a review of social media studies, according to an article published online by JAMA Pediatrics.