Tag: path to purchase

Targeting the Five Types of Purchase Intent

This white paper identifies the 5 types of Purchase Intent, featuring data from SalesFuel’s annual AudienceSCAN® survey of online shoppers, digital audiences and decision makers in America. These five categories and SalesFuel PRO Tips will help business' marketing and sales teams find new, effective ways redefine target audiences and better predict future purchase behavior.

Consumers Rely on Mobile During Path to Purchase

Retailers obsess about the level of showrooming that might be going on in their stores as a result of the mobile device revolution. This kind of obsession could be short-sighted. New Millward Brown research suggests that mobile-enabled consumers spend a lot more time visiting retailers than other consumers, both in and out of the store, and each mobile-enabled visit can be a touch point and serve to influence a sale.