Consumers are no longer turning to only one form of TV to meet their needs. With all the video services available to the public now, TV advertisers have to stay on top of viewing trends in order to get their ads viewed.
Tag: pay TV
Leading entertainment research firm Parks Associates reports approximately one-third of pay-TV subscribers in U.S. broadband households changed their pay-TV services between 1Q 2017 and 1Q 2018.
New research from Parks Associates shows that 27% of U.S. pay-TV households agree that sports programming is the primary reason they subscribe to their pay-TV service. Parks Associates will explore trends in the video ecosystem, particularly the disruptive influence of OTT services, at the pre-show research workshop Survivor's Guide to the New Video World, sponsored by Espial, on May 14 in Denverduring The Pay TV Show.
TV continues to be a key way for advertisers to reach consumers. But content providers can also find an audience willing to pay for access to unique and engaging programming. While the pay TV market was originally owned by cable companies, the number of providers in this sector has grown in recent years and so has the competition.