Tag: personallized marketing

Overlooking Personalized Ads? You're Wasting Opportunity

Data-driven personalization has helped 96% of marketers achieve their goals, according to Ascend2’s Data-Driven Personalization report. These marketer’s goals are, hopefully, the same as your clients’.

Marketing in 2020 – Social and Personalized

What will be the role of the 30-second TV spot in a typical marketing campaign in 2020? Cheryl Burgess of Blue Focus Marketing outlines her vision for TV spots and the ad world in general in a post she recently contributed to The Wharton Future of Advertising Program’s Advertising 2020 Project. For Burgess, one key element of the future ad world will be its social nature.