“Pet is now more than a category, reports Drug Store News. It’s a topic that connects to consumers so viscerally that its power has gone well beyond the pet aisle. It holds the key to customer engagement across the store.”
“The well-respected survey that’s been a barometer of American politics, culture and behavior for more than four decades finally got around to the question that has bedeviled many a household: dog or cat?”
“Holiday time means gathering friends and family and increasingly that includes the family pets. But that can mean drama for both the pet owners and their hosts if rules and responsibilities aren’t clearly laid out. Ipsos polled 1,003 Americans on their attitudes about whether they allow friends and family to bring pets to their homes, how they’ll travel or not with pets and how pet owners accommodate their pet needs in other people’s houses.”
Treat rewards often serve as a bonding mechanism for many pet owners and their pets. As early as puppy and kittenhood, treats are typically incorporated into a pet’s daily lifestyle for positive reinforcement and training purposes. But too much positive reinforcement from treats can have negative consequences.
In honor of National Dog Appreciation Day on August 26, Wag!, the on-demand mobile dog walking app, revealed survey results exploring the crazy depths of a pet parent’s love and the special things they do for their dogs. From being the number one shoulder to cry on to tattoo memorials, two things are clear from the survey results: dogs are cherished relationships.
Throw your dog a birthday party, complete with peanut-flavor cake and pug-sized party hats! C.R.Gibson (a consumer goods brand owned by CSS Industries, Inc.) felt the timing was right to introduce a product line aimed at people who want to celebrate their pets’ birthdays in their homes and on social media. The current generation of pet owners isn’t holding back when it comes to lavishing attention on pets, and they’re especially aware of the Instagram appeal of a cute dog or cat wearing a birthday hat and tutu.
A recent study conducted by Nationwide, in partnership with the Human Animal Bond Research Institute (HABRI), reveals that 90% of employees in pet friendly workplaces feel highly connected to their company’s mission; fully engaged with their work and willing to recommend their employer to others. In contrast, less than 65% of employees in non-pet friendly workplaces made the same claims.