TV has long been the medium of choice for pharma companies. But, new research from DRG Digital | Manhattan Research shows that drug companies should give online ads a fresh look.
Tag: pharma ads
Makovsky Health and Kelton Research asked which online resources consumers used to access health information, and just 8% of U.S. Internet users ages 66 and older cited pharmaceutical company websitesÛÓthe lowest response rate across all age groups. Instead, seniors were most likely to turn to WebMD, cited by 48%.