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Tag Archive
Major Health Care Marketers Boosted Ad Spending 26% Last Year
The History of Pharmaceutical Advertising is Traditional, but Digital is the Future
12 Health Care Trends Expected for 2016
Outlook for Digital Pharma and Healthcare Ad Spending is Muted
Prescription Drug Ads to Shift from TV to Online
Big Pharma to Increase Outsourcing, Improve Digital Marketing Efficiencies
New Class of Drugs to Spur DTC Pharma Spending
Pharma and Healthcare to Be Fastest-Growing Online Ad Vertical
More Pharma Companies Seek 90 Second Spot for TV
Pharmaceutical Firms Pull Back on Print Outlay
Pharma Marketers Try New Strategies to Avoid Product Cannibalization
Pharmaceuticals to Shift Marketing Emphasis from Community Physicians to Healthcare Organizations
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