Major Health Care Marketers Boosted Ad Spending 26% Last Year

The History of Pharmaceutical Advertising is Traditional, but Digital is the Future

12 Health Care Trends Expected for 2016

Outlook for Digital Pharma and Healthcare Ad Spending is Muted

Prescription Drug Ads to Shift from TV to Online

Big Pharma to Increase Outsourcing, Improve Digital Marketing Efficiencies

New Class of Drugs to Spur DTC Pharma Spending

Pharma and Healthcare to Be Fastest-Growing Online Ad Vertical

More Pharma Companies Seek 90 Second Spot for TV

Pharmaceutical Firms Pull Back on Print Outlay

Pharma Marketers Try New Strategies to Avoid Product Cannibalization

Pharmaceuticals to Shift Marketing Emphasis from Community Physicians to Healthcare Organizations