Tag: photography

Accessories Sales Bolster Detachable-Lens Camera Market Growth

According to The NPD Group, U.S. consumers continue to express their passion for photography by investing in cameras and accessories, neither of which shows sign of a slowdown in the growing detachable-lens camera market. While point-and-shoot camera sales experienced a 16% decline in revenue (January through July 2011) versus the prior year, sales of detachable lens cameras increased 14%. Overall revenues from camera accessories, excluding memory cards, have increased by 6% over 2010.

Camera Buyer Survey: 25–34 Year Olds Most Influenced by Blogs, Social Media

Over 80% of recent camera buyers 25 to 34 years old reported some or significant influence by online user-generated content including blogs and product reviews, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey.

C. Lee Smith December 12, 2008 Media Usage Tags: ,