Jessica Hawthorne-Castro is the CEO and owner of Hawthorne Advertising. an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns. In this episode, we discuss: How she rose from the mail room of a talent agency to the C‑Suite; the #1 mistake managers make regarding goal setting and planning; the hottest trends in advertising and digital marketing; and advice to young professional women aspiring to be in the C‑Suite
Tag: Planning
Seven Myths of Effective Teams
There is a surprising amount of misinformation and assumptions out there about effective teamwork and creating and maintaining an effective team. Leaders who believe these myths can actually hamper team cohesion.
Potential Investment Mistakes Scare 69% of Americans
According to a new survey from Ally Invest, the online trading and automated investing arm of Ally Financial Inc., nearly two-thirds of survey respondents (65%) say they find investing in the stock market to be scary and/or intimidating, up from 61% in a similar survey during the same period last year. Fear is highest among Gen Z and millennial consumers: 69% for those ages 18–23 and 66% for those ages 24–37.
Manage Smarter 43: Goal Setting — Rethink It!
Will Pemble is founder and CEO of Goal Boss, an executive coaching certification and leadership consulting firm. In this episode, we discuss: why most managers fail goal setting for employees, analyzing team performance in sections with custom goal setting for each group and what to say in interviewing job candidates to set goal setting expectations.
Leaders: Are You Asking Team Members Enough Questions
My way or the highway. That is the motto of many old-school leaders who are focused on getting the job done. Failure to encourage questions could indicate negative leadership traits.
How Well Are You Delegating Tasks?
An organized and methodical manager can put order into chaos by delegating tasks. First, they need to develop a vision for what will be done and who will do it.
How Top CEOs Rely on Their Teams to Achieve Success
As a business leader, are you living in a ‘constant state of fight or flight?’ Scott Eblin uses this phrase to describes leaders who are struggling with their c‑suite role. In fact, Eblin states that 40% of leaders fail to succeed in these roles.
Is Your Management Style Driving Employees to Lie?
All too often in the corporate world, leaders are the victims of BS. Sometimes, employees feed their managers false information because they are under a deadline, says Lila MacLellan.
Have You Established a Culture for Your Project-Based Team?
You want to put your best people on your next team project. But, one of your engineers doesn’t work well with your marketing manager. What do you do?
Sales Managers: Here’s How to Help Your Reps Achieve Their Boon
If you’re a sales manager, you likely had a career-making BOON. Now, it’s up to you to help your reps score the same kind of deal.
Practice Prioritizing Every Day for a Winning Plan
One of the biggest challenges for project managers and leaders is accurately prioritizing the work that matters on a daily basis. In your professional development path, consider how you master tasks each day and if you think what you are doing will get you promoted. You don’t want to fall into the cycle of deeming every other project, “top priority," do you?
CMOs Under Pressure
A recent survey revealed just how much pressure chief marketing officers are facing.
