The local advertising market is set to grow by 5.8% over this year’s levels in 2020. In their latest report, BIA Advisory analysts explain that traditional advertising will increase just over 1% and amount to $94.4 billion next year.
Tag: political advertising
"Midterm voter turnout reached a modern high in 2018, and Generation Z, millennials and Generation X accounted for a narrow majority of those voters, according to a Pew Research Center analysis of newly available Census Bureau data."
The most recent election cycle just ended, but analysts are already busy compiling total expenditures and studying trends. In this way, they can predict what media providers might expect for the next big cycle in 2012 which will include a presidential election. PQ Media has just released information new information on this topic.
As the election season heats up, political candidates need all the help they can get to reach potential voters. While newspapers and TV serve as staples of election season ad spending, don’t overlook other forms of media – especially out of home.
Leading research firms indicate that the Independent party gains could result in Republican party losses when voters go to the polls later this year. Here are the latest statistics on party affiliation: