Media reps used to advise clients to buy ad time during live sports programming. Consumers are still watching live sports, but they’ve added another must-see category to their TV viewing schedule: political discussion.
"Midterm voter turnout reached a modern high in 2018, and Generation Z, millennials and Generation X accounted for a narrow majority of those voters, according to a Pew Research Center analysis of newly available Census Bureau data."
"Many Americans say the creation and spread of made-up news and information is causing significant harm to the nation and needs to be stopped, according to a new Pew Research Center survey of 6,127 U.S. adults."
Political Parties Can Increase Membership by Encouraging Politically Disinterested Consumers Register to Vote
A new survey from PRRI/ The Atlantic, "American Democracy in Crisis: The Challenges of Voter Knowledge, Participation, and Polarization," finds an alarming number of Americans do not know what factors allow people to vote. The survey also finds large divides by political party and race regarding the issues facing the U.S. electoral system. Despite this, there is bipartisan support for a range of policies that increase access to voting.
Candidates and political action committees are buying ad space to inform consumers and sway the vote. While online media formats may see the biggest increases in political ad spending, cable TV operators can expect to see their revenues increase from this activity.
Between now and November, candidates and political action committees will raise and spend money to influence voters. And, they're buying media space to snag voter attention.
I was talking to a co-worker awhile back about mentors and he mentioned that a college student had asked him to mentor her. He said something like, "I don't know what I can help her with because she's already great at so many things and is a high achiever." So I took a little jog down memory lane to think about what I wish someone would've told me about working life, and it hit me: politics.
Everyone knows the traditional parties will be spending big sums of money to win seats in Congress as well as the White House this fall. And then there are the political action committees funded by individuals and corporations that wish to influence voters. But the money spent by these all these groups might pale in comparison to the ad budgets being planned by super PACS.
As political candidates and political action committees (PACs) begin to fire up their advertising machines, they’ll want to know where voters are likely to be getting their information on the upcoming election. Voters are turning to a variety of media formats to educate themselves on the issues. One important finding of a new study by the Pew Research Center for the People & the Press contains some surprising information about these sources.
Most political strategists admit that President Obama’s 2008 campaign was expertly run at both the local and national levels and with the use of both traditional and new media. Industry observers are attempting to predict how the Republicans will challenge Obama with respect to advertising during the next election cycle. And the spending has already begun.
While industry experts have been predicting a general recovery in the U.S. ad market this year, Anthony J. DiClemente, a New York-based analyst with Barclays gets specific. In his latest forecast, DiClemente is looking for an overall 3.5% rise in this sector. DiClemente links sporting events such as the Olympics and the World Cup to a projected 7.8% rise in the national TV market.