People are always looking for advice on how to give the perfect presentation. They worry about whether or not to use visual aids, how many slides (if any!) to include, or if storytelling is more effective than instructional style.
Did you set a goal to do more public speaking in 2018? Is your job forcing you into more presentations than you're comfortable doing? Is your lack of speaking to groups standing in the way of a promotion or your prospects for moving up the ladder? The thing about a fear of public speaking is that everyone has it! Yes, it's true. Just hear me out!
How much of your presentation is “standard?” Whether you sell a product or service, whether it’s simple or sophisticated, how much (what percentage) of your presentation is the way you usually present it?
Just like actors, even the best, most experienced salesperson benefits from some script review, rehearsal, and coaching. Here are the 11 biggest sales presentation mistakes that I see on the sales stage and what you can do to avoid them.
Have you received a review from a known industry professional or authority figure? Make sure to include it in your sales story; you’ll enjoy the transfer of power and influence.
I’m writing on writing. It’s the core of my success. This article is the second part of a short course on how I write for each area of my outreach.
If you want your prospects to pay closer attention to your presentations, work on your storytelling skills. Build surprises and suspense into your narrative, as Bob Apollo suggests, and you'll have your audience hanging on your every word.
When you’re giving your sales presentation, do you really know what the customer is thinking or what they’re asking themselves as you’re presenting? I doubt it. You’re too busy trying to sell.
It’s time to break free from the traditional, self-serving (and boring!) sales presentation, and instead, give your audience what they really want: An experience.
You're mid-presentation, the client is interested and engaged, and you can already see their signature on the dotted line. But suddenly things change, and you're dealing with an impatient, shut down prospect. What could have possibly gone wrong?