Tag: Presidential Race-Only Voters

Democrats to Appeal to Younger Voters in the Next Presidential Election

“No longer the new kids on the block, millennials have moved firmly into their 20s and 30s, and a new generation is coming into focus. According to Pew Research Center, Generation Z, diverse and on track to be the most well-educated generation yet, is moving toward adulthood with a liberal set of attitudes and an openness to emerging social trends.”

Political Parties, PACS to Target Presidential Race-Only Voters with TV Spots

“Despite a huge growth in digital spend this cycle, broadcast TV has remained the primary motivational force behind voter behavior,” Philip Rosenstein writes. “Across all age groups, 80% of registered voters are likely to have first gained knowledge about a candidate or issue on TV, according to a Video Advertising Bureau study from April.”