Approximately $59.431 billion expected to be spent on programmatic digital display advertising in the U.S. this year. Of that, eMarketer believes that $29.24 billion (or 49.2%) will be allocated to programmatic video. Programmatic video is expected to account for about half of programmatic digital display spending by 2021 and continue to grow from there.
Tag: programmatic ad buying
As more marketers shift their ad spending online, they’re also looking for ways to purchase media space more efficiently. Real-time bidding (RTB), or programmatic ad buying, along with automated platforms, have been on the radar in the past couple of years. These techniques are set to account for nearly 50% of all display-related ad buying by the end of 2013, according to MAGNA GLOBAL.
Interest in mobile advertising is growing so quickly that forecasters are being forced to revise their numbers. A new prediction from eMarketer also contains updated information about digital display sales and its impact on real-time bidding (RTB). The demand for more RTB will also change the way media sales professionals do their jobs on a daily basis.