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Marketers have long turned to promotional products to keep their name in front of consumers and purchasing agents at companies who are in a position to place large orders. Distributing these branded gifts is a common practice at conventions and trade shows. New research confirms that promotional products give marketers a boost at the time
Tag: promotional products
Marketers Seek Superior Cost-per-Impression Returns with Promotional Products
In addition to promoting themselves in traditional and digital media, advertisers also spend their marketing budgets on special events and bling, also known as promotional products. The Advertising Specialty Institute reports that the promotional products industry has recovered since the recession. Marketers are once again buying products to give away and analysts contend that the spending on memorable items can often yield a better cost-per-impression return than media formats like radio and TV.
Marketers to Increase Use of Promotional Products
Marketers have long turned to promotional products to keep their name in front of consumers and purchasing agents at companies who are in a position to place large orders. Distributing these branded gifts is a common practice at conventions and trade shows. New research confirms that promotional products give marketers a boost at the time of distribution and in the long run.
Marketers Expected to Invest More in Promotional Products
After two down years in 2008 and 2009, vendors in the promotional products industry are expecting a sales increase in 2010. At the end of 2009, the industry recorded sales of $15.6 billion, a drop of 13.6% when compared to 2008. A studied carried out for the Promotional Products Association International indicates that 25.3% of large distributors in this industry expect to see bigger sales in 2010 and another 13.5% expect sales to remain at least even with 2009.
