Tag: promotions

40% of Restaurant Diners Expect Weekly Deals

The econ­o­my may be roar­ing along, but con­sumers are still in a reces­sion mind­set.

Social Media Images Drive 33% of Millennials to Click

Are your clients get­ting all they can from their social media mar­ket­ing? The goal for most mar­keters is to use social media mar­ket­ing to dri­ve traf­fic and rev­enue.

Are Your Clients Overdoing Promotions?

As we enter 2019, your clients may be ask­ing them­selves whether they should spend more mon­ey on pro­mo­tions or on adver­tis­ing. Ana­lyt­ic Part­ners has released its ROI Genome Report to show mar­keters how they may be miss­ing the mark when they rely on pro­mo­tions.

Nearly Half of Marketers Need Help With Media Mix

It’s a chal­lenge every busi­ness own­er faces. How much of their mar­ket­ing bud­get should be spent on brand­ing ver­sus short-term pro­mo­tions?

Here’s How Your Clients Could Reap More from Email Marketing

Six­ty-nine per­cent of busi­ness­es still put time and mon­ey into their email adver­tis­ing. Here are the forms they're using and what they're get­ting out of it.

Is Your Promotion System Wrecking Your Culture?

Your employ­ees may love their jobs and love the cul­ture you’ve cre­at­ed togeth­er. That con­tent­ment won’t stop them from pay­ing atten­tion to sta­tus changes.

Are You Sure That Employee is Ready to Lead?

When it’s time to fill a man­age­ment posi­tion in your com­pa­ny, slow down and think about what you’re doing. Mak­ing a mis­take with a lead­er­ship pro­mo­tion can seri­ous­ly impact your oper­a­tions and com­pa­ny morale.

Rebates to Remain Key Marketing Tool

Nobody likes to trade down, espe­cial­ly when it comes to their stan­dard of liv­ing. The recent reces­sion pinched the bud­gets of more con­sumers than any oth­er down­turn in recent his­to­ry. To pre­serve their qual­i­ty of life, con­sumers turned to deals and dis­counts and despite the improv­ing econ­o­my, most shop­pers show lit­tle inter­est in giv­ing up their desire for obtain­ing goods and ser­vices at reduced prices.

Promotional Giveaways to Become a Larger Part of the Marketing Toolkit

Devel­op­ing an ad cam­paign using the lat­est tech­nol­o­gy and trendy tac­tics is cer­tain to delight the go-get­ters at an ad agency or in the mar­ket­ing depart­ment, but some­times an enter­prise has to turn to tried and true tac­tics to move prod­ucts. In most cas­es, this means pro­mo­tion­al dis­counts and give­aways. Noth­ing gets con­sumers quite as excit­ed as a free­bie or deep dis­counts and this year, mar­keters will be using pro­mo­tions in a vari­ety of ways.

CPG Manufacturers to Vary Promotional Strategies Based on Consumer Age

As con­sumer pack­age goods (CPG) man­u­fac­tur­ers roll out new prod­ucts, they typ­i­cal­ly pro­duce trade pro­mo­tion pro­grams. These pro­grams, often run as part­ner­ships with retail­ers, are designed to con­vince con­sumers to try some­thing new. Con­sumers are well aware of these pro­grams and have def­i­nite pref­er­ences when it comes to pro­mo­tions.