The economy may be roaring along, but consumers are still in a recession mindset.
As we enter 2019, your clients may be asking themselves whether they should spend more money on promotions or on advertising. Analytic Partners has released its ROI Genome Report to show marketers how they may be missing the mark when they rely on promotions.
It’s a challenge every business owner faces. How much of their marketing budget should be spent on branding versus short-term promotions?
Sixty-nine percent of businesses still put time and money into their email advertising. Here are the forms they're using and what they're getting out of it.
Your employees may love their jobs and love the culture you’ve created together. That contentment won’t stop them from paying attention to status changes.
When it’s time to fill a management position in your company, slow down and think about what you’re doing. Making a mistake with a leadership promotion can seriously impact your operations and company morale.
Developing an ad campaign using the latest technology and trendy tactics is certain to delight the go-getters at an ad agency or in the marketing department, but sometimes an enterprise has to turn to tried and true tactics to move products. In most cases, this means promotional discounts and giveaways. Nothing gets consumers quite as excited as a freebie or deep discounts and this year, marketers will be using promotions in a variety of ways.
As consumer package goods (CPG) manufacturers roll out new products, they typically produce trade promotion programs. These programs, often run as partnerships with retailers, are designed to convince consumers to try something new. Consumers are well aware of these programs and have definite preferences when it comes to promotions.