"People who would like to become physically stronger should start with weight training and add protein to their diets, according to a comprehensive scientific review of research," Gretchen Reynolds writes. "The review finds that eating more protein, well past the amounts currently recommended, can significantly augment the effects of lifting weights, especially for people past the age of 40. But there is an upper limit to the benefits of protein, the review cautions."
Consumers are seeking more information on alternatives to meat as part of a desire to eat healthier. Acosta Sales & Marketing reports consumers are eating less meat and more supplements. However, older consumers are more concerned about the cost of alternative products while younger consumers are focused on the health benefits.