Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here’s why radio is a good addition to any ad campaign.
Tag: public radio
Public radio has long attracted consumers interested in listening to specific types of music, reporting and limited advertising. This radio format reaches over 5% of younger audiences (18-24) and nearly 20% of older audiences (55+). In addition, the percentage of consumers who listen to public radio increased from 11.8% in 2009 to 11.9% in 2010.