Tag: public radio

Are Your Misconceptions of Radio Hindering Your Ad Campaigns?

Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here's why radio is a good addition to any ad campaign.

Public Radio Audience Grows

Public radio has long attracted consumers interested in listening to specific types of music, reporting and limited advertising. This radio format reaches over 5% of younger audiences (18–24) and nearly 20% of older audiences (55+). In addition, the percentage of consumers who listen to public radio increased from 11.8% in 2009 to 11.9% in 2010.