Tag: radio and TV

Are Your Misconceptions of Radio Hindering Your Ad Campaigns?

Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here's why radio is a good addition to any ad campaign.

Combined Use of TV/Radio to Deliver Unique Audience

Is there a way for advertisers to understand the impact of their combined marketing efforts through TV and radio? Arbitron, Entravision Communications and Franco Research collaborated in a study to answer this question. Their findings hold promise for traditional media companies and marketers who plan to invest in a joint TV and radio advertising campaign.