Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here's why radio is a good addition to any ad campaign.
Tag: radio and TV
Is there a way for advertisers to understand the impact of their combined marketing efforts through TV and radio? Arbitron, Entravision Communications and Franco Research collaborated in a study to answer this question. Their findings hold promise for traditional media companies and marketers who plan to invest in a joint TV and radio advertising campaign.