Tag: radio

Internet Radio Audience to Grow 6% in 2015

The radio industry will crack the half-billion-dollar mark in digital advertising in 2015 for the 1st time, growing revenue 18%, according to research issued by Borrell Associates for the Radio Advertising Bureau. The report, Benchmarking: Local Radio Stations‰Ûª Online Revenues

Bring Female Radio Listeners to Opera

The Wallace Foundation case study describes the efforts of the Minnesota Opera to expand its audience by reaching a population segment where it suspected potential fans might reside: Women aged 35 to 60. The opera company‰Ûªs work centered on making the most of an unlikely partnership

Radio’s Hyperlocal Reach Attracts Marketers

Which media format has nearly identical reach across age, income and ethnic groups? It’s radio. About 90% of U.S. consumers over age 12 regularly listen to the radio. In the State of the Media: Audio Today, Nielsen encourages marketers to make use of radio because it reaches so many consumers who have money to spend at traditional stores in the immediate future.

Radio Ads Influence Home Improvement Projects

By many accounts, consumers will be opening their wallets to spend on home improvement projects this year. We’re not quite at the annual spending level that was reached right before the recession, but homeowners are buying more paint and plumbing fixtures and paying for more contractor and architect services. For many marketers, the biggest question is how to connect with homeowners who are considering home upgrades. The Radio Advertising Bureau has published new research showing the big impact of radio ads on these homeowners.

Radio Stations to Identify, Target Super Listeners

As a traditional media format, radio still has muscle. About 90% of U.S. consumers spend at least a little time listening to the radio. In general, the listening time amounts to about 2 hours a week and that’s often done in the morning. But some consumers listen to the radio for much longer periods of time. These super listeners, notes Nielson, should be of keen interest to radio stations and the marketers they’re selling airtime to.

Traditional Radio to Maintain Position in Local Media Market

Local radio companies continue to invest new ways to help their clients reach the growing digital audience. But, they continue to do well in the traditional ad market as well. BIA/Kelsey analysts report that these companies are winning the battle against new national upstarts by broadening listener experiences. They’re also expanding the types of opportunities that are available to advertisers. In 2014, radio operators will continue to lean heavily on key industries to maintain their share of the local ad market.

Streaming Digital Music Services to Compete for Growing Audience, Ad Dollars

Does ad-supported digital-music streaming radio pose a threat to traditional networks? It’s worth considering this question as more competitors crowd the field. Pandora, Spotify, iTunes Radio and iHeartRadio are all courting audiences and marketers. Their move to grab local revenue could change the radio industry.

Terrestrial Radio Operators Find Strategies to Compete with Streaming Services

Consumers only have so many hours in the day to devote to media but that detail doesn’t deter promoters of newer formats, like streaming music services. New media is gaining market share and while traditional radio operators are watching the progress of players like Pandora, many reps believe they still have a strong advantage in selling their media to marketers.

Radio Stations Find Strength in Social Media

As an old media format, radio struggled to maintain revenue levels in the first quarter of 2013. But, a bright spot for the industry is digital. Advertisers are excited about the prospect of reaching consumers through digital radio, especially when stations make it easier to increase marketer influence by connecting on social media.

Social Media Use to Boost Brand Campaigns on Traditional Media

Media companies are seeking ways to connect with consumers who use social media while watching TV. Knowing who uses social media and in which ways can help media companies sell their programming to marketers. A new TVB study released on this topic, 2013 Cultural Currency, has identified how consumers are engaging with specific social platforms as they watch TV.

Marketers to Reach Spenders through Pop Radio, Reality TV, and Social Media

Marketers who want to reach today’s spenders would do well to target the Millennials. A significant portion of this demographic self-identifies as spenders and is more likely than older consumers to live in an affluent household. In addition, researchers have uncovered which media formats are most popular with spenders, a detail marketers will want to take into account when they plan their next ad campaign.

Digital Radio Ad Market Continues to Grow

Radio has long been the perfect medium to reach consumers who are captive in their cars – commuting, carpooling or running errands. But an increasing number of consumers are discovering Internet radio and listening in a wider range of venues. As this audience grows, marketers are taking notice.

1 2 3 4 5 6