Email and call sales? Easy. Sales presentations you’ve practiced to perfection? You could do those in your sleep. But networking events? They’re not everyone’s strong suit.
Apologizing is an art form that is the backbone of customer service when things take a turn for the worst. Yet, many people don’t know how to effectively apologize to their customers, therefore potentially jeopardizing that business relationship.
Have you ever taken the time to edit your sales emails before you click send? Not just reading it over once for spelling and grammatical errors. Rob Reinalda, writing for Ragan, says that if you’ve edited your message correctly, you’ll have cut at least a few sentences in half.