Marketing strategist Ardath Albee wants more businesses to listen to their clients and prospects. “Surface listening,” which is based solely on self-interested gains, just won’t cut it in 2009, and he urges companies to connect with clients on a deeper level.
Once again Thanksgiving is upon us, and while recent economic woes have put a dent in the holiday cheer of many, there are still reasons for your agency to be thankful.
Corporate gift giving has extended beyond the traditional December holidays, and many companies have adjusted their schedule to send a little something to clients for Thanksgiving.
Are you familiar with the Trust Equation? I wasn’t until coming across an article by Charles H. Green, author of Trust-Based Selling.
Not all clients are going to be a dream to work with, but what do you do when your project hits a snag because of a client’s inattention?
A recent article from John Doerr, president of the Wellesley Hills Group, focused on the correlation between building blocks and selling services
Relationships are part of the foundation of sales.