Tag: reputation management

White Paper: Selling to Millennial Decision-Makers

Members of the first digital generation are increasingly showing up in the C‑suite. In fact, today’s B2B buyer is more likely to be a millennial.

In this sales enablement white paper, you’ll discover that although every millennial is different, new research from SalesFuel’s Selling to SMBs study finds this generation has tendencies that are significantly different from their predecessors. You’ll discover how the buying process differs, the importance of marketing and social media, which salesperson behaviors can make the sale – and which will kill a sale — with this new generation of decision-makers.

Audrey Strong October 9, 2019 Newsletter Only, White Papers Tags: , , , , , , , , , , , , ,

Are Your Clients Deleting Negative Reviews?

Do your clients still have their heads stuck in the sand when it comes to their online presence? While word-of-mouth can still serve as a tool to attract interest, online channels carry more clout.

Kathy Crosett September 13, 2019 Media + Marketing Tags: , , , ,

Your Customer Service Reputation Depends on This 1 Thing

Think about the last time you bought something for yourself. After doing some initial research yourself, you probably asked some friends if they’ve had any experience with the product or service you were considering. Their answers were probably a make-or-break for your decision, right?

Rachel Cagle September 6, 2019 Customer Service/Assurance/Delivery, Listening, Sales Tips Tags: , , , , , , , , ,

Street Fight: 12% of Businesses Make Negative Reviewers an Offer

Your clients could be overlooking an important component of digital marketing. Specifically, reputation management is playing a bigger role for large marketers that track how well their local operations are doing.

Kathy Crosett August 30, 2018 Media + Marketing Tags: , , , , ,

Do Your Health Care Clients Need Online Reputation Management Help?

The latest research shows health care professionals need to devote more resources to managing their online reputations.

Kathy Crosett May 25, 2018 Media + Marketing Tags: , , , ,

Do Your Clients’ Reputations Need an Upgrade?

Reputations of corporate America took a big hit last year. Between last year and this year, the percentage of consumers who trust top companies to do the right thing fell from 62% to 49%.

Kathy Crosett May 3, 2018 Media + Marketing Tags: , , ,

Do Your Clients Need Help Managing Online Reviews?

Online reviews are key to getting consumers to buy these days. To help clients clear the last hurdle with prospective buyers, offer to help get their online reviews where they need to be.

Kathy Crosett March 16, 2018 Media + Marketing Tags: , , , , , ,

Reputation Management: An Easy Way to Get the Word Out

A salesperson’s reputation is as important as ever, thanks to the widespread availability of customer feedback and reviews. If your reputation isn’t stellar, you’re likely losing business over it.

Jessica Helinski January 23, 2018 Sales Tips, Targeting/Prospecting/Networking Tags: , , , , ,

Online Reviews Driving More Local Sales

Reviews are a critical part of the process that consumers use to determine whether they’ll reach out to a local business. The results of the 2017 Local Consumer Review Survey from BrightLocal tell you what really matters when it comes to reviews.

Kathy Crosett November 30, 2017 Media + Marketing Tags: , , ,

Marketers Move to Protect Themselves from the Dark Side of Social Media

In the wide open world of social media, it’s easier for marketers to forget that using the format can result in negative consequences. Businesses that fail to develop and stick to a social media policy put themselves at risk for trouble. These troubles range from brand damage to fines levied for accidental release of confidential information.

Kathy Crosett August 21, 2012 Digital+Technology Tags: , ,

More Marketers to Invest in Online Reputation Management Tools

The first response of many retailers who start to see negative comments posted about their businesses online is to try to find a way to shut down the naysayers before revenues get impacted in a big way. But the new world of social media with its empowered and vocal consumers has seriously eroded the control of business operators. This situation has given rise to the new industry of online reputation management.

Kathy Crosett April 7, 2011 Digital+Technology Tags: , ,

Companies in Unpopular Industries Reach Out

Companies operating in traditionally unpopular industries may believe they have no chance to improve their reputations in the consumer's mind.

Kathy Crosett March 13, 2009 Business Development Tags: