Your clients could be overlooking an important component of digital marketing. Specifically, reputation management is playing a bigger role for large marketers that track how well their local operations are doing.
Tag: reputation management
The latest research shows health care professionals need to devote more resources to managing their online reputations.
Reputations of corporate America took a big hit last year. Between last year and this year, the percentage of consumers who trust top companies to do the right thing fell from 62% to 49%.
Online reviews are key to getting consumers to buy these days. To help clients clear the last hurdle with prospective buyers, offer to help get their online reviews where they need to be.
A salesperson’s reputation is as important as ever, thanks to the widespread availability of customer feedback and reviews. If your reputation isn’t stellar, you’re likely losing business over it.
Reviews are a critical part of the process that consumers use to determine whether they’ll reach out to a local business. The results of the 2017 Local Consumer Review Survey from BrightLocal tell you what really matters when it comes to reviews.
The first response of many retailers who start to see negative comments posted about their businesses online is to try to find a way to shut down the naysayers before revenues get impacted in a big way. But the new world of social media with its empowered and vocal consumers has seriously eroded the control of business operators. This situation has given rise to the new industry of online reputation management.
Companies operating in traditionally unpopular industries may believe they have no chance to improve their reputations in the consumer’s mind.