Do your clients still have their heads stuck in the sand when it comes to their online presence? While word-of-mouth can still serve as a tool to attract interest, online channels carry more clout.
Think about the last time you bought something for yourself. After doing some initial research yourself, you probably asked some friends if they’ve had any experience with the product or service you were considering. Their answers were probably a make-or-break for your decision, right?
Your clients could be overlooking an important component of digital marketing. Specifically, reputation management is playing a bigger role for large marketers that track how well their local operations are doing.
The latest research shows health care professionals need to devote more resources to managing their online reputations.
Reputations of corporate America took a big hit last year. Between last year and this year, the percentage of consumers who trust top companies to do the right thing fell from 62% to 49%.
Online reviews are key to getting consumers to buy these days. To help clients clear the last hurdle with prospective buyers, offer to help get their online reviews where they need to be.
A salesperson’s reputation is as important as ever, thanks to the widespread availability of customer feedback and reviews. If your reputation isn’t stellar, you’re likely losing business over it.
Reviews are a critical part of the process that consumers use to determine whether they’ll reach out to a local business. The results of the 2017 Local Consumer Review Survey from BrightLocal tell you what really matters when it comes to reviews.
The first response of many retailers who start to see negative comments posted about their businesses online is to try to find a way to shut down the naysayers before revenues get impacted in a big way. But the new world of social media with its empowered and vocal consumers has seriously eroded the control of business operators. This situation has given rise to the new industry of online reputation management.
Companies operating in traditionally unpopular industries may believe they have no chance to improve their reputations in the consumer's mind.