MGH, a full-service restaurant marketing agency, announced the results of a study that examined how influential a brand's social media marketing can be when it comes to driving restaurant trial and customer loyalty.
Tag: restaurant diners
"Millennial parents, just like parents from the generations that preceded them, are increasingly looking to restaurants to take on the task of cooking for their families. Millennials with children increased their restaurant visits by 5% in 2018 compared to prior year, reports The NPD Group. Their visit increase is in comparison to flat traffic growth for the total foodservice industry in 2018, according to NPD, which tracks on a daily basis U.S. consumers’ use of restaurants and other foodservice outlets."
Family dining occasions are naturally a trademark of the family-style segment; in fact, nearly half of parents polled by Technomic (49%) visit family-style restaurants at least once a week. Even though parents and kids may be the primary target audience for family-style restaurants, opportunities exist to boost traffic and sales from other groups, including younger Millennial and Hispanic consumers.